Affiliate marketing is an effective way for advertisers to reach potential customers. However, just like with other forms of advertising, it is critical to keep an eye on affiliate programmes. The advertiser must track where their brand assets are used and how context is shared. To avoid the consequences of ad fraud, work with an ad fraud detection and prevention solution such as mFilterIt’s Valid8.
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Every brand in the digital ecosystem is in the rat race to expand its presence, build brand reputation, and gain customer trust. But to excel in this race brands need to make sure they safeguard their efforts from threats like Brand infringement. The major brand challenge is identifying infringement cases and building an automated takedown, reporting, or blacklisting mechanism to protect their brand reputation and maintain brand integrity. Fake Apps, Websites, Social Media Handles, Customer Care, Job Posts, or any fake Brand Communications must be identified to protect brand image along with the detection of counterfeit products and sellers. Let’s dig deeper to unveil what it takes to detect brand infringement cases and mitigate the risk and adverse impact of brand infringement.
Advertisers can combat bot traffic using a basic ad traffic validation partner. They can help evaluate traffic quality using bot-pattern analysis. However, these validation partners frequently fail to identify sophisticated patterns like click spamming and incentive fraud. These fraud techniques impact event quality and, in turn, skew an ad campaign’s analytics. They create a “good traffic scenario” so that the advertiser remains unaware of the reality behind the smoke screen. To combat sophisticated fraud activities, advertisers require an advanced ad fraud solution capable of detecting invalid traffic throughout the funnel and going beyond traditional methods of ad fraud verification.
When you search for the term on Google, the first result is a Wikipedia article dedicated to the topic. According to the article, one of the most common reasons for using fake news is to generate advertising revenue. “Fake news” refers to false or misleading information presented as news. Fake news frequently seeks to harm a person’s or entity’s reputation or generate revenue through advertising. So, we now understand that fake news can harm a brand’s reputation and has something to do with advertising. While GDI does not name advertisers in their reports, most web users should understand how digital advertising works and hold advertisers accountable for funding the spread of misinformation and fake news. There needs to be more consistency between consumer expectations and what is achieved through brand safety best practices.
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